We’re Doing this Right. Right?
“We Are Doing This Right. Right?” is your go-to podcast for humor-infused discussions that empower women to lead, succeed, and grow. Join us as we explore the smart side of life, business, and friendship, all while navigating the balancing act of parenting and work life. Get ready to laugh, learn, and find your path to success with a community that's cheering you on every step of the way.
We’re Doing this Right. Right?
Let's talk Marketing - Preparing to do it Right for 2025
Text us! We know you feel like part of the conversation! We want to hear your input!
In this episode, hosts Cheryl Medeiros and Colleen Hungerford dive deep into actionable marketing strategies for women entrepreneurs and leaders who want to thrive in 2025. Tune in for a conversation packed with practical insights to help you craft and implement a winning marketing plan tailored to your business needs.
Key Highlights:
- The Power of a Strategic Marketing Plan: Understand why a well-laid-out plan is essential for clarity, consistency, and long-term success.
- Visibility Matters: Learn why posting your marketing plan in a place where you’ll see it daily can keep you motivated and focused.
- Timely Execution: Discover how setting reminders with ample lead time ensures that you can execute your plan efficiently without last-minute rushes.
- Leveraging AI for Success: Explore how using AI tools can streamline your marketing tasks, from content creation to data analysis, helping you save time and stay ahead.
- Know Your Niche: The importance of defining your unique niche and target market cannot be overstated. Remember, "If you are talking to everyone, you are talking to no one." Get tips on narrowing your focus to amplify your impact.
- Connecting with Your Audience: Practical steps to identify and engage the right audience,
Join us as we equip you with the tools and mindset needed to step confidently into 2025, ensuring your marketing strategies resonate with your ideal clients and keep your business growing strong.
Don't forget to subscribe, leave a review, and share this episode with fellow women entrepreneurs and leaders looking to elevate their marketing game!
References:
Skye Michiels - Forever Real Estate Client Coaching
Listen,
cheryl_1_11-06-2024_085602:system.
colleen_1_11-06-2024_115602:run by robots. She's just this like beautiful,
cheryl_1_11-06-2024_085602:assistants.
colleen_1_11-06-2024_115602:woman sitting here, but she's like actually a robot. And all
cheryl_1_11-06-2024_085602:I'm not a robot. I have a team of robots working for me because work smarter, not harder. And I guess when people say to me, how do you do it all? How do you do it all? First of all, I never feel like I do it all or I don't do it all well. But. I just use the robots wherever I can.
colleen_1_11-06-2024_115602:I, but I think this is great. This is peeking behind the curtain. This is opening up your, your junction box, if you will.
cheryl_1_11-06-2024_085602:And I know my robots could do more for me than they're doing. And the one day they will, when I slow down and figure out like what else they can do for me. Hi,
colleen_1_11-06-2024_115602:Hi, how's it going?
cheryl_1_11-06-2024_085602:you doing it? You know, another day in paradise. Are you doing it right?
colleen_1_11-06-2024_115602:I think so. I still have this hacking cough, but it's much better. I don't have a fever anymore. And today I got to spend 30 minutes in Jackson's classroom doing like magnet tile things or whatever. And it was really lovely, you know, as mom of three kids, the third kid, as you know, tends to kind of just not get as much attention. You don't have as much time to parent that kid. And so it was really nice to just spend like really intentional time with him sitting there, just like watching and observing him because I don't get to do that as much with him. so that was really lovely. I was really happy to do that today.
cheryl_1_11-06-2024_085602:Really lovely.
colleen_1_11-06-2024_115602:yeah.
cheryl_1_11-06-2024_085602:gonna say only one thing and it's that we are consciously not discussing the election results from last night.
colleen_1_11-06-2024_115602:Yeah. I have a lot of feelings, but we're
cheryl_1_11-06-2024_085602:is our nod to it.
colleen_1_11-06-2024_115602:this is just, you want to talk to us about it?
cheryl_1_11-06-2024_085602:Talk to us privately.
colleen_1_11-06-2024_115602:message, message me on Instagram and we'll talk about it. Cause I
cheryl_1_11-06-2024_085602:Yeah.
colleen_1_11-06-2024_115602:I do want to acknowledge that there are a lot of people who have a lot of feelings today and will moving forward. So,
cheryl_1_11-06-2024_085602:a while.
colleen_1_11-06-2024_115602:I just think the only thing I will say is that we love you and we're here and We're really going to do
cheryl_1_11-06-2024_085602:And that's all.
colleen_1_11-06-2024_115602:as women to help every woman we can with whatever we can, especially in their life and in their business.
cheryl_1_11-06-2024_085602:Yes.
colleen_1_11-06-2024_115602:what we'll say.
cheryl_1_11-06-2024_085602:Today, instead of talking about that, we are going to talk about marketing plan and we are approaching the end of the year. And if you're like me, I use quarter four to try to be very intentional about a plan for 2025,
colleen_1_11-06-2024_115602:Mhmm. Yeah.
cheryl_1_11-06-2024_085602:So one of the big things I think we're all selling something. Probably anybody on here, we're all selling something. So what are you, how are you doing that? And how are you attracting clients? And how are you keeping clients? And I recently had a one of the gals in my inspire her group was not, I was asking, how are you keeping in touch with your clients? What are you doing to stay in touch with, or your prospects, um, more realistically? And she's like, I'm doing a lot to meet them, like maybe I'll follow up with a text message after I've met them, but that's kind of where it was ending. And, mm hmm.
colleen_1_11-06-2024_115602:jumping the gun here, but I just have to say like, I will die on the follow up Hill. I will die on this Hill that fault your, I wish I had a cute phrase, catchy phrase, but like your finances are in the follow up. That's what I'll say. what it
cheryl_1_11-06-2024_085602:Alright alright, yeah.
colleen_1_11-06-2024_115602:money is. So anyway, go on. Cause I'll talk about, we can continue to talk about that, but go
cheryl_1_11-06-2024_085602:We'll go into that. So yes, and then I'm just like, how are you keeping in touch? And I feel very fortunate because we have Susie who's really good at helping you lay out a plan and like in a format that makes sense. And then I credit Skye, he's so big on the follow up and so big on the regular connection and I've really. dove into relationship based marketing for my business and that means connecting with people and there's a lot of people in my database. There's a lot of people in my life in my sphere, however you want to phrase it, and like how will I remember to be in touch with all of those people? How am I going to make sure that I'm intentional in doing that? And so there's got to be a plan.
colleen_1_11-06-2024_115602:It has to be a plan. And I think when we hear this, I think if you're in business, you hear about like social media plans and you hear about marketing plans and things like that. But I don't know that I don't know that everybody really understands that and I don't know that everybody knows how to do that, right? And I think one of the things that we can break down that It doesn't actually have to be that hard have to
cheryl_1_11-06-2024_085602:right,
colleen_1_11-06-2024_115602:complicated
cheryl_1_11-06-2024_085602:or expensive.
colleen_1_11-06-2024_115602:expensive I think some of the basic things like if we're talking about What are we doing in 2025? And I think basic get down to just like real real basic Susie You I live and die and breathe by everything Susie says pretty much has spreadsheet, a very, very basic sheets, Excel, whatever you use spreadsheet each month and then what activities you're going to do that month to market yourself, right? And you're in real estate, we do, or depending on how you do real estate, I like to do more in person events because that's what I'm good at. I like, I'm good at what I'm on talking and meeting and relationship building in person. it's going through each month and saying are you going to do an event each month? If not fine, what events are you going to do? Which months are they going to be? So that you have this broad strokes of, okay, in January we should do, X right in February, maybe we're going to do a Valentine's day event or, maybe there's a spring event and maybe you only do one once a quarter, but you have to have it like I think I am very visual. I like to see things, and so it's this very basic spreadsheet with the month. Well, let me pull it up. Let me see. What do you have?
cheryl_1_11-06-2024_085602:Oh, yeah, no, I use the same exact thing. I did add something to it this year for 2025. So across the top, you've got January, February, March. So that's, those are your columns. And then on the left side of it, I have the events broken into things. So I have I have newsletters, I have phone, I have text, I have events, I have sponsorships, and I have all that down along the left, and then I'm just filling in the chart across January, February, March, so one of the things I do that costs you no money, it's very easy to do, I'm intentional, and I got this from Jennifer Vick, about like once a quarter, I am Phone calling, picking up the phone and dialing
colleen_1_11-06-2024_115602:Ooh.
cheryl_1_11-06-2024_085602:a quarter all of my, and I, I know I have my database separated into A's, B's and C's and A's in my opinion is like people that I would be mad if they didn't refer business to me. I'd be mad if they didn't work with me. I Would tell them personal information about my life. I wouldn't ever feel like anxious about picking up the phone to call them. So it's like my nearest and dearest, if you will.
colleen_1_11-06-2024_115602:your sphere A is probably huge then because you will tell anybody and everything.
cheryl_1_11-06-2024_085602:It's big. It's not small. Mm hmm. And it's not just my sphere. As a lot of people know, so Rachel Metzger, my business partner, has relocated to Salt Lake City, and she is growing a business there, and it's going well. And we're still working together here, but over the next three years I'm working to assume her. sphere of influence, her database, if you will, and build trust with those people so that they'll want to work with me once her business is up and running and she's not as involved here. So it's not only my A's now, it's my A's plus her A's. And it's a quarterly phone call where I'm calling and I'm saying, um, Hi, I'm asking for nothing from these people on this phone call. I am giving. If it's spring maybe it's hey I know you're probably like looking at that honey do list that you built over the winter that you're ready to tackle Don't forget like I have a lot of trusted contractors and vendors that I work with all the time if you need any numbers Please don't hesitate to call me or ask and Listen, 80%, 90 percent maybe aren't going to pick up the phone is not a, this is not a, you're not going to be on the phone with a hundred people for 15 minutes. You're going to be leaving a two second voicemail for a bunch of people, but it's going to be very well received by those people. And you're asking for nothing and you're just adding value to their lives. So in my marketing plan, that's one of the things that's there quarterly. And then I have a reminder. Monthly to text my A's something like, Hey, I was just thinking about you something. And like I said, you guys, my A's are like near and dear, like they're used to hearing from me. This is fine. And then, So what I added to the spreadsheet is not only that I have now the, these are the types of outreach I'm going to do, this is when I'm going to do it. I added a second column under the month next to the event for a who am I doing it for. So because I have my database separated really well with tags is what we call them at the, in the compass database. And so I can be like, okay, in February, I'm going to start collecting pictures for a dog calendar. That's a Susie thing too. She used to do a dog calendar. Okay. And so if that was on my marketing plan, then I would, in the who, I'd have something that says dog people because I have a tag in my database for dog people.
colleen_1_11-06-2024_115602:I want to stop you right there for one moment and say
cheryl_1_11-06-2024_085602:Thank you.
colleen_1_11-06-2024_115602:way that this is possible is if you have a database and you have an organized database. And I think that that is step zero to an effective marketing plan otherwise who the hell are you marketing to? Who are you
cheryl_1_11-06-2024_085602:Right. Right. Right. Right. Absolutely. Mm hmm.
colleen_1_11-06-2024_115602:with our, with our databases and with our CRMs. But I don't know that, don't know that every small business has that. And I think that that would be step zero to If in 2025, that's not something that you're doing that you have yet or not something that you, and it doesn't have to be a big elaborate system. It could also just be a spreadsheet, right? But you have to have a way to know who are your clients. How often have you talked to them or not talk to them? If say your customer, I'm thinking of like my friend Shelby, who has an aesthetics business, like how often are they coming in? How are you tracking whether they. They missed an appointment or didn't, so some kind of database to be able to understand who these people are that are your clients there's lots of different ways to market. And I think probably what we're going to talk about today can touch on it on the other aspect of this is we're trying to market to the people that we already know or who have are in our sphere in some way, right? Because there is a whole separate way to market to people who we don't know yet. And I think that that is a whole other part that we can talk about. But I think when we're diving really far into this and we're talking about tags and we're talking about spheres and all of that, we have to acknowledge the fact that Not everybody's here with us yet, right? This is higher level. I think there are so many small businesses that, I mean, I know realtors who don't have a database or have never used one before, and they just go off of for lack of a better term, their Rolodex, right? Or their book. So I think step zero to this is this marketing plan is really, really an amazing way To plan for 2025, but you have to have a database in order to market to these people. I think that's kind of
cheryl_1_11-06-2024_085602:I agree.
colleen_1_11-06-2024_115602:zero.
cheryl_1_11-06-2024_085602:That actually, I'm so glad you said that because not to throw my friend under the wagon and I won't name your name, but when this all came up, I was like, well, where are you keeping track of these people that you meet? Like, how are you remembering who it is you met? And she's like, Oh yeah. So then on this topic of having your database, like where are you getting people from to put into this database, if you will, or the CRM, which stands for Customer Relationship Management System, or your spreadsheet, or however it is you are organizing it, like where are you finding these people? So obviously people you've met at events, that's a great place to start. Go through your Instagram. Who do you actually know? And in your Followers and people you're following that do you actually want to do business with and be in touch with? Go through your phone You can download if you have an iphone. I'm sure you can also do it on a droid You can download your entire contact list into a csv file So like an excel spreadsheet and then you can work with it in there And then you already have everybody's phone number and email and all the information you have who else should be in your database?
colleen_1_11-06-2024_115602:like way back in the day, I did Stella and Dot, which is like multi level marketing and say what you want about, say what you want to say about multi level marketing, but I learned some great skills in that. And one of it was this idea of buckets or spheres, right? And the first circle, you would make a circle and it was like, okay, who's in your family? Thank you. Write down the people in your family. And then over here it would be like, who are the people at work that you know? And you would write down that, right? So you would, and who are the people at school that are your kids' school friends? So you would write down all these different buckets and start to brainstorm about who these people are. In ninja selling, one of the things they talk about, and I reference this a lot, is they say, who are the people in your life that you know who have young children or who just graduated college or who, had these major life events? Those are great ways to think about because there are people, you know, more people than you think, right? so these are ways to just get the juices flowing, if you will, to start writing down the people that, you know, and think if. if you want to put them, if there are people that you would want to put in your database, if there are people that you would want to market to. And one of the things that I always think about, and I, I talked to literally every business woman, business owner, small business owner, entrepreneur that I meet is that I don't think of people as clients. I think of people as referral sources. And because there are more referral sources than there are clients, right?
cheryl_1_11-06-2024_085602:Yeah, um Because if the average person moves every seven years,
colleen_1_11-06-2024_115602:yeah,
cheryl_1_11-06-2024_085602:and how are you going to, I mean, in our business, we need more business than once every seven years.
colleen_1_11-06-2024_115602:correct. Right. And it's like, Oh, you know, I, I'll have people be like, well, I don't really know anybody who wants to buy or sell right now. And I'm like, okay. But like, do you know people,
cheryl_1_11-06-2024_085602:Do you know any people?
colleen_1_11-06-2024_115602:you know any people? Because like, at some point that person's uncle might move or that sister. Oh my God. Sorry. Take over.
cheryl_1_11-06-2024_085602:that's okay. Okay. So the other thing to think about is not only who are you going to be adding to this list, but What information should we have for these people that are in this list? So obviously things are named, phone number, address, email address. Those things are great to have for anybody and everybody. And you can simply ask for these things and don't, you don't feel weird about it. Like if they're in your database, if you eventually want to have contact with them, then you need to acknowledge that you're getting their information. The second thing I would say. In the, what you need to know about them is what are ways that you're going to be able to genuinely connect with these people? Because I am relationship based. I am authentic. Like I never want to feel like a salesperson to someone because truly I'm not in sales. I'm, I'm an advisor and I offer a service that helps people.
colleen_1_11-06-2024_115602:Right.
cheryl_1_11-06-2024_085602:the only thing I'm selling is myself, but I don't want to sell myself. I just want you to like me and trust me. And then you're going to want to work with me. Things that I can do to make that happen would be just genuine outreach. So when's their birthday?
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:What are they interested in? Like some of the tags I have is I have parent. Are you a parent? Because if you're a parent, I'm gonna feed you specific information that's gonna be helpful for you. Are you an investor or a business owner? Because if I come across an article that I feel like is relevant to you, I want to be able to find all of the people in that list and send you that. Are you a dog person? This example that we use for the dog calendar, like say that's something you're going to do as part of your marketing plan. Like, how are you going to know what people want that if you don't know, if you're not keeping track of like people's genuine interests, their birthdays, their anniversaries, their home anniversaries. When's the last time you worked with them? Like to your point with an aesthetics business,
colleen_1_11-06-2024_115602:Right.
cheryl_1_11-06-2024_085602:And think about how many, like my dentist just sent me a happy birthday email, you know, there's so many. businesses that are doing this and you should be one of the people, but what I would advise you is don't just be like the cookie cutter birthday email that goes out at the beginning of the month, like the dentist does, for instance, like know these people in your list in a way that you can send them a text message or a handwritten card and say I'm thinking of you. I remember last time we talked X, Y, and Z, it was going on. How's that going? Like, So don't, don't just spam everybody. Be genuine with your connection with these people. I send birthday emails every single month. I have an, a calendar invite on my phone or a calendar event on my phone on the first day of the month. And it says, send birthday emails. I go in, I find anybody's birthday, who's that's month. And I schedule an email to them, but every single message, while I start with a template, because that's just. The way to work quickly and efficiently, I modify pretty much every single message to add a personal anecdote about the relationship with that person. And then they know that's actually coming from me and it's not just spam. And I get responses to probably 80 percent of my birthday emails.
colleen_1_11-06-2024_115602:So let's go back to broad strokes, let's pull it back.
cheryl_1_11-06-2024_085602:Okay.
colleen_1_11-06-2024_115602:as far as like, how we're planning for the year. I love the idea of if you have your, your database and you have it populated and you have all the information, like, if you don't have that, Do that first. And I'm constantly working on that. That's something that I think we're always evolving, right? Cause we're always adding new people. So we're just constantly
cheryl_1_11-06-2024_085602:Mm hmm.
colleen_1_11-06-2024_115602:But I think thinking about routines, right? Like you said, you sit down every month. And you look at the birthdays for that month and then you, you write these emails and you schedule them out. That's a routine thinking of. So that's one marketing tool, right? Is sending the birthday emails out each month. And that can be emails that could be text messages that could be cards.
cheryl_1_11-06-2024_085602:Oh, especially now that we can schedule text messages.
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:And actually, maybe next month that's what I do, is schedule text instead of doing the birthday email, because that's more personal. Okay. Thanks. Thanks for helping.
colleen_1_11-06-2024_115602:thing I do each month is a monthly newsletter. So that's something
cheryl_1_11-06-2024_085602:Mm hmm.
colleen_1_11-06-2024_115602:Either at the beginning of the month or the end of the, previous month
cheryl_1_11-06-2024_085602:Previous month.
colleen_1_11-06-2024_115602:do and do a newsletter. So those are birthdays newsletter. These are ways that we're marketing to our clients. But another way we talk about it in real estate is touching our clients. Right. Sounds a little bit creepy, but a way to like. Engage with them, right? We're, we're engaging with them in some way. So there's a newsletter and listen, that newsletter should, have to be long, it doesn't have to be like overly fancy, but it should be full of content. That is useful. Don't send out a newsletter that it's fluffy that nobody
cheryl_1_11-06-2024_085602:Don't waste your time. They're just going to unsubscribe. And now you've lost your opportunity to market to them.
colleen_1_11-06-2024_115602:Now I will say to that point, don't overthink it, but some medium, happy medium there, right? And then. So you have these monthly things that you're doing great. And then what are some quarterly things that you can do around holidays or based around important events in your area, or just like Cheryl, you do the blood drive, things like that. So what are some. quarterly, it could be an event. It could be something, some way to, to reach out to your clients, provide some sort of value quarterly. And I think we want to think about these ahead of time because sometimes these events cost money most of the time they do. Right. So this is where we're
cheryl_1_11-06-2024_085602:Mm hmm. Mm hmm.
colleen_1_11-06-2024_115602:out those events. and I, I want to say is one of the things that Susie has taught me. And one of the things that I do regularly now is I don't always have a full plan, or I. In previous years. I've been like, shit, it's, it's December 15th. I want to send holiday gifts to my clients. Shit, shit, shit, shit. Right. And then I scramble and I do it, but then what did I
cheryl_1_11-06-2024_085602:And you probably end up overspending.
colleen_1_11-06-2024_115602:a hundred percent, a hundred percent. if that happens, okay. Okay, just do it, but then put it on the calendar ahead of time for next year. Right. So
cheryl_1_11-06-2024_085602:And that action plan of like how you executed it, write that down and put that in the calendar event or have a some kind of system for where you save that information so next year when it's time to do the same thing you're like oh yeah the first thing I do is schedule the menu and like just make it easy for yourself.
colleen_1_11-06-2024_115602:So like today, when I met with my team, we set a deadline for when we have to have our gift lists finalized. Right, so it's November now. I want to send out gifts in December to my clients. we are going to finalize our gift list by November 20th, and I typically send out like a holiday gift. Gift to former or current clients, right? But we're going to have a spreadsheet of that. We have their addresses, we have all the information. So then it makes it really easy and more systemized. Okay. So now we know this year we're going to send out, cause literally last year it was me like, shit, shit, shit, shit, shit. Like, Oh God, gotta send out the gifts to the clients. And what am I doing? And blah, blah, blah. But this year I have a system and this year I have a process for doing that. Right. You know, this year I wanted to do a mother's day event where we made bouquets. I couldn't get my shit together, but that shit's on my calendar for next year. Right? So this doesn't have to be perfect right now. It will build
cheryl_1_11-06-2024_085602:Uh uh.
colleen_1_11-06-2024_115602:You'll see things,
cheryl_1_11-06-2024_085602:Uh huh.
colleen_1_11-06-2024_115602:things, you'll adapt to what your community needs. And. just are constantly thinking and working about this on this, right? On this plan,
cheryl_1_11-06-2024_085602:Uh huh.
colleen_1_11-06-2024_115602:the
cheryl_1_11-06-2024_085602:Uh huh.
colleen_1_11-06-2024_115602:and adjustable it will continue to grow always. So that's just something I always want people to think about is if you're sitting and looking at your calendar and going, well, I don't know what the hell to do for Q3, that's like, I don't know, don't worry about it. If you don't have something, you don't have something, but something might come up and you might be able to do it, do it if you can't put it on the calendar for next year.
cheryl_1_11-06-2024_085602:Huh. And not everything has to be a big event that's going to cost money. So Sky Michaels, I'm doing his Forever Client training right now, or coaching right now, and he's really big on what are you interested in? Like, what do you want to do? Because if it's something you're already interested in, you're more likely to be consistent in doing it. So we talked too about these micro events. Like, what are you, like, can you text? three people on a Thursday and say, Hey, do you guys want to play pickleball tomorrow? If that's what you like to do, or can you text two girlfriends or two people in your sphere, two past clients and say, Hey, do you want to go for a walk? Or let's say you're really interested in surfing, you know, invite people surfing, like whatever it is that you're interested in, you're already spending your time doing, you invite people to join you on those things. And then you're going to be more likely to consistently do it. So if you, every week, I saw three people from your sphere doing something you love for the entire year. Three times fifty two. That's good. You're at over a hundred and fifty in person, genuine, thoughtful experiences with people. That is probably better than one event with a hundred and fifty people. Because you had an opportunity to actually connect with those people. Just something to consider when you're like, don't feel overwhelmed as if you have to do like the bouquet thing that you wanted to do, the flower thing you wanted to do, like, okay, it didn't happen. Well, invite two women to the flower shop with you. Like, Hey, I, I know you're interested in like having a beautiful home as I am. Would you like to join me to go look at. Like this new flower shop that has like really incredible style. Easy,
colleen_1_11-06-2024_115602:sure.
cheryl_1_11-06-2024_085602:a lot easier than like a big event. I love big events, but
colleen_1_11-06-2024_115602:yeah, I love big events. I like big events.
cheryl_1_11-06-2024_085602:Both both have a place
colleen_1_11-06-2024_115602:yeah. What are some other things that you're doing more systematically in your, cause you do, you do a lot when we've looked at your marketing plan before. You do your, lots of newsletters, right?
cheryl_1_11-06-2024_085602:Yeah, I have three different newsletters right now that I send out. I send one like general newsletter with like events on the central coast this month, I always include in that like community news or updates, like what new developments are coming in, what's the airport doing, like what new businesses are here, because the way I think about my newsletter and what I want to offer is I want people to always want to open it.
colleen_1_11-06-2024_115602:Mm
cheryl_1_11-06-2024_085602:To see what's in it. So I want to make sure that I'm including things that are very valuable to them. So I have so many people that say we wait to plan our events for the month till we get your newsletter,
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:I'm including things that are like. That people that are like minded with me would enjoy. And the community events, I usually, so that's that one. I also do a parenting newsletter. So if you are a local parent, I do a newsletter every month. I start with something funny, some like relatable anecdote about like, how crazy kids are, or you know, like, Probably my next one, I'll do something about the, when your kid's looking for, you're helping your kid look for an item that you threw away last week. You know, like just something funny that like parents can relate to. I add something about like, and I, so I have the template of these newsletters built, but I'm also not rigid about it. So I know that I want something, I call it like adulting for parents or something like that. This section where I'm like, here's information about setting up a trust in what you need to know. Like here's an article. I'm not writing this information. I'm going to source it from other experts. And I'm just including knowing that people in the same stage of life with me, if I have something that I need to happen, they probably need it too. So I'm including that also family friendly events,
colleen_1_11-06-2024_115602:hold on,
cheryl_1_11-06-2024_085602:that are
colleen_1_11-06-2024_115602:hold on. I want to go back
cheryl_1_11-06-2024_085602:good.
colleen_1_11-06-2024_115602:Because remember that they, cause people are going to ask, well, how do you source this information, Cheryl, in your newsletter? Remember that one guy that posted in the real estate group that was like, where are you guys getting all this local events information? And you were like the dark web. And I was
cheryl_1_11-06-2024_085602:Like, have you heard of Google?
colleen_1_11-06-2024_115602:Cheryl's trolling. This guy was so funny, but okay.
cheryl_1_11-06-2024_085602:We didn't even know we were in the same real estate Facebook group, but yeah, he's like, where do you get all this information? I'm like, where the fuck do you think we get it? The internet. But on that note, in as far as like, let's talk about the system I have around that. I have a favorites tab at the top of my screen, like the bookmarks, and there's a folder that's newsletter resources and any website that I've ever used to gather information for my content. newsletter is saved there. I always favorite them. And then I literally start at the top and work my way down this list of favorites websites. And then I just go see what they have and source the information from there
colleen_1_11-06-2024_115602:us a, for instance, like, so what are a few. Of
cheryl_1_11-06-2024_085602:of the sites I'm using. Okay. So obviously I have like for every town in my Um, areas that I serve or cities in this area that I serve, they all have a chamber of commerce website or like an events website. So those are all saved. That's easy. I've got a website called HerMoney. It's a personal finance website. And it's targeted towards women. And my parenting newsletter is probably being read more by moms. And so that is one of the places I get like the adulting for parents information, but also sometimes in there is just relevant, like real estate information. That's great for everybody. So I might include that in my general newsletter financial times all the local News, um, Publications that are here and then also I have a Google alert set up for each of the cities in my Geographic region that I serve and I have them send once a month More systems. I have them send once a month or once a week I have them on a filter that takes them out of my inbox
colleen_1_11-06-2024_115602:Hmm.
cheryl_1_11-06-2024_085602:them unread and then when it's time to do my newsletter, I go to that folder And I just look there because that way now this is not clogging my inbox. I don't want to look at that every week. I don't care actually. I just need it when I need it. So I've got a little folder that it's sitting in that it automatically goes to.
colleen_1_11-06-2024_115602:Listen,
cheryl_1_11-06-2024_085602:system.
colleen_1_11-06-2024_115602:run by robots. She's just this like beautiful,
cheryl_1_11-06-2024_085602:assistants.
colleen_1_11-06-2024_115602:woman sitting here, but she's like actually a robot. And all
cheryl_1_11-06-2024_085602:I'm not a robot. I have a team of robots working for me because work smarter, not harder. And I guess when people say to me, how do you do it all? How do you do it all? First of all, I never feel like I do it all or I don't do it all well. But. I just use the robots wherever I can.
colleen_1_11-06-2024_115602:I, but I think this is great. This is peeking behind the curtain. This is opening up your, your junction box, if you will.
cheryl_1_11-06-2024_085602:And I know my robots could do more for me than they're doing. And the one day they will, when I slow down and figure out like what else they can do for me. But I do fairly often will put a search out that says What can my robot do for me that I don't know it can do for me or what if I'm using Canva a lot? I'll go do a Google search that says like what Canva hacks do I not know
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:Like what tricks does my iPhone have or what tricks does Google Sheets have if it's a program that I'm using a lot I'm very happy to go ask the Google machine What I don't know about it and then take little pieces and then And what I advise is don't drink from a fire hose. Don't sit down at your computer today and think about every program that you use and Google search all 100 things that you're using all the time for tricks. Don't do that. You're going to be overwhelmed and you're not going to implement anything. What you need to do is slow down. When you're working heavily in one, go do the Google search then on that and then just see Oh, I see that that could be useful. Start implementing that and then later, once you've got that figured out, go and implement the next thing.
colleen_1_11-06-2024_115602:Yeah. Perfect.
cheryl_1_11-06-2024_085602:So yeah, behind the scenes, how I'm sourcing my events other than the deep dark web is just Google alerts, favorite websites And just, and then just what am I experiencing in my day to day? And I, the other system is I have, I have a spreadsheet and, or I have a like Google chat going with really just myself, where if I come across something or even Instagram, save TikTok, save all those types of resources. If I come across something throughout the month, I do try to be intentional about saving it or putting it somewhere. Um, and I'm going to show you guys where I'll go look when I'm building my newsletter, because I don't want to come up with all the content in one afternoon, that's a heavy load, it's going to exhaust me, I'm not here for that, so I take micro pieces of that throughout the month and send myself something, so that's the very first place I start when I'm building the newsletters, going back to what did I already save for this month
colleen_1_11-06-2024_115602:hmm.
cheryl_1_11-06-2024_085602:that I want to make sure we use, and that was because I experienced it in my world, there. You came across it and realized that was going to be a relevant thing. I had something else. Go ahead.
colleen_1_11-06-2024_115602:You have those, those
cheryl_1_11-06-2024_085602:Mm hmm.
colleen_1_11-06-2024_115602:and
cheryl_1_11-06-2024_085602:Mm hmm. I do the birthdays.
colleen_1_11-06-2024_115602:and do you still do gratitude cards? Were you doing that? Do you do that still?
cheryl_1_11-06-2024_085602:I, yes, I still, and I, I focus more heavy on them at this time of month. But, I mean, I send thank you cards throughout the month. Um, year at the end of every transaction that I do. And so whatever type of business you're in, anytime you interact with a vendor or someone that helped you do better at your job, I recommend you send them a thank you note. That means I'm sending my transaction coordinator a zillion thank you notes a year because she's on every deal with me, and that's fine. I'm fine with that. And who doesn't like to get a piece of actual. snail mail in the mail. That's not a bill. That's like, Hey, I appreciate you. There's no one that doesn't like that. And so I do, I made these really cute, like gratitude postcards that I just can write on and mail. And they're cheaper than mailing like a letter or card because they're postcards and they've got my real estate stuff on it. But the front is just like the definition of gratitude. I did, I made them on Canva. I print them. I have the return address. It's so, it's so easy. And I just have them sitting everywhere so I can Send those out. So yes, I do the gratitude cards. One thing in my business, which maybe you have things like this, if you're not in real estate, but in California we get the settlement statement at the end of a transaction from our title and escrow company. And I. at the moment that I receive it, save it to a very specific folder. I save it to their folder, but then I save it to a folder that's like this year, it's 2024 closings. And so in there, I have the settlement statements. And then in very early February, in January, I have on my calendar to draft a letter about taxes. Hey, you closed a real estate transaction this year. You're likely going to need this settlement statement. When you meet with your CPA or your tax person, so I'm providing this for you, here it is, and I just email them, and I include their settlement statement, and It's very easy. I literally go to the folder and boop, boop, boop, send them all. I've got one template and that's just, that's a really big value add. And then sometimes I'll end up getting like an email in, April 1st from a client that's like, Hey, I need my tax stuff. Where is it? I just go back and forward on the same email. Like I've already done it. Here you go. And then they're like, Oh wow. She was really on top of it. How great.
colleen_1_11-06-2024_115602:so
cheryl_1_11-06-2024_085602:just another way that I'm shining there. And I have the basic tax letter template that. It's the same every year, but what I do because one of my values is humor, I always include like a smart ass, some kind of tax meme in the email just to no, it's not fun. Taxes aren't fun for anybody. So I'm going to add a little touch of humor to literally everything I do because humor is one of my highest values
colleen_1_11-06-2024_115602:I love it. And it's you and it's
cheryl_1_11-06-2024_085602:and those are who the people are connecting with.
colleen_1_11-06-2024_115602:brand for you. Yeah, for
cheryl_1_11-06-2024_085602:It's very on brand.
colleen_1_11-06-2024_115602:I
cheryl_1_11-06-2024_085602:If it's not on brand for you, then send a spreadsheet. I don't know.
colleen_1_11-06-2024_115602:The stuff listening to our podcasts. Get out of here.
cheryl_1_11-06-2024_085602:Yeah. Yeah. If you don't like humor, you're in the wrong spot.
colleen_1_11-06-2024_115602:I want to say one thing because this is something that I do and want to continue to do better at in 2025 is we talk a lot about what are the events we're going to plan? But I think also need to think about what are the events we're going to attend because
cheryl_1_11-06-2024_085602:Hmm. Uh
colleen_1_11-06-2024_115602:One of my biggest marketing tools is my networking skills and my relationship building skills. And when I talk about networking, I don't necessarily, I do meet new people I go to different events, different social events and stuff. But I also use those times to nurture people that I met previously, right? I start to say, see the same people at the same events and things like that. And. think it's really important if you are the face of your brand, if you, whatever business that is right, that you're talking to people face to face and you're creating relationships with people those, again, I don't look at people as clients. I look at people as, as relationships and as referral sources, right? So the more I'm out talking to people and meeting people and they understand me and they understand who I am, they like me, know me. And those are people who are going to think of me when it comes to my business. Right.
cheryl_1_11-06-2024_085602:huh.
colleen_1_11-06-2024_115602:I think it's really important, especially in a new business. especially if you're a new business and you're not super involved in your community. Like I moved to a completely new area, so I had to be out on the town out and about my face had to be everywhere. Talking to babies, shaking hands, kissing babies, whatever, whatever it is. Right.
cheryl_1_11-06-2024_085602:You talk to those babies.
colleen_1_11-06-2024_115602:do talk to babies, my agent, Nicole, my team, she has a little boy Tucker who is like eight months and he joins our calls every, every other day. And I talked to him, he's part of the call. He's our intern
cheryl_1_11-06-2024_085602:He has, he should be. It's person.
colleen_1_11-06-2024_115602:I just think even if you are not a. People, person, if you will, if you are the face and the name of your brand, then you have to be out there talking to people. It is so important. And I think those are those conversations, those interactions, they get, they garnish more value than anything else that you could do. mean, and I
cheryl_1_11-06-2024_085602:And they cost you nothing or the cost to attend an event.
colleen_1_11-06-2024_115602:They cost your
cheryl_1_11-06-2024_085602:Yeah.
colleen_1_11-06-2024_115602:the event, but I think that is what helps compound the newsletter and the postcards and the thing, whatever, right? There's a woman named Jess Lenovell and she runs a coaching program called the Listings Lab. But her big thing is that she teaches omnipresence, which is this idea that like you're everywhere, or the perception that you're everywhere, right? this is why I think marketing is, and I am not a marketing expert by any means, but I think, really important is, is taking all these components of what marketing is, right? and making them part of your story and making them part of your brand and part of who you are, which is why I'm super, you and I are both on social media. People like me because they see me in so many different places and they see my real personality. And if they don't like me, then that's really great because. I don't want to work with somebody who doesn't want to, who doesn't like me. Right.
cheryl_1_11-06-2024_085602:better to know it before you sign that contract with me.
colleen_1_11-06-2024_115602:So I think it's a really multifaceted, multi pronged, whatever you want to say, approach to marketing that I take. And it doesn't mean everybody has to do it, but people want to know, like, and trust you. That's the biggest thing. Right. And They want to see you on social media, show up as yourself. They want to see, they want to see the person that they, there's nothing that disappoints me more. I'm going to rant a little bit here is when you see, I've had this happen a couple of times when you see somebody on social media, we follow them, whether they're an influencer or, or some other, whatever, and then you meet that person in real life and you're like, You are unfriendly or you
cheryl_1_11-06-2024_085602:No,
colleen_1_11-06-2024_115602:not the person I thought you were on social media. There's a couple times where I've met some of these like influencers like in the wild at events that are at the same events as me and I'm like bro Not they're not bros. They're women, but you know what I mean? What like why are you unfriendly? Like I don't get it. That's not the brand so like you to me,
cheryl_1_11-06-2024_085602:be authentically you, wherever you're going to show up.
colleen_1_11-06-2024_115602:authentic. And if you're showing like, let me tell you, there's not, there are times where I am grumpy as hell. Sure. Right. But if I, I'm on Instagram and I'm being myself. It's very easy for me to then show up to an event and be myself, and there's no disconnection between those two things. If I'm doing a transaction with somebody and I'm myself, it's very easy for them to connect with me on social media or connect with me at an event because, or whatever, right? And I just think, When we as women are building our brands there are so many things we have to think we think about right And we think about I need to look perfect. My reels need to be perfect. This needs to be a certain way whatever and I am really just subscribing to yeah, do I like Paris filter by pictures. Sometimes shorts, the best one you just swipe once and everything looks a little bit blurry. Fine. But people still know what I look like, but I think you're, when you're marketing. It really has to be so authentic to who you are so that it can be consistent. I think the consistency is the key here. Anyway, I'll rant a little bit more about that later, but I just think it has to be this multifaceted thing. So when you're thinking about marketing, it's gotta be more than a newsletter. It's gotta be more than a a thank you
cheryl_1_11-06-2024_085602:All these systems that I'm doing, they're all the follow up to the personal connection that I have with these people.
colleen_1_11-06-2024_115602:And, and to
cheryl_1_11-06-2024_085602:The other thing I,
colleen_1_11-06-2024_115602:you're so
cheryl_1_11-06-2024_085602:go ahead.
colleen_1_11-06-2024_115602:newsletter, right? Like it is authentically
cheryl_1_11-06-2024_085602:You can hear my voice when I'm,
colleen_1_11-06-2024_115602:Correct.
cheryl_1_11-06-2024_085602:Yes,
colleen_1_11-06-2024_115602:ahead.
cheryl_1_11-06-2024_085602:I type is from my voice. So the other thing that is crucial and Colleen and I are learning this lesson all the time is if you're, if, if you don't know who you're marketing to, you're not marketing to anybody, which we talked about that with our database, but what's your niche, which I hate because I am like the more the merrier and I want everybody. It's not realistic for me to build. Content marketing, whether it be a newsletter, whether it be a social media channel, whether it be any of those things, it is not realistic that I can put out a marketing information that resonates with everybody. So if I don't have that niche, I'm not talking to anybody. If you don't know who you're talking to, you're not talking to anybody. So I've really had to define my niche. And I, I'm talking to women in my age group. For real estate, I'm talking to women in my age group in San Luis Obispo County, specifically from San Luis Obispo to Templeton. That's, those are my people. That's my, that is my very target audience. If you will. That doesn't mean that something I put out won't resonate with the masses because it might, but. I need to be focused on that. So when it comes to this podcast, you know, and, and the inspire her group and all of those things, like we've had to dial it in and it's hard for me because I want my demographic, I want my target audience to be all women. I want it to be the world. I want it to be all women in the world. Okay. Well, I need to get sharper. So women, business owners, women, leaders,
colleen_1_11-06-2024_115602:but even
cheryl_1_11-06-2024_085602:entrepreneurs. Okay. But even sharper.
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:Yeah. So the podcast, I'd say like we've dialed in, we are talking to women entrepreneurs, probably between 25 and 60 years old. That's who we're talking to
colleen_1_11-06-2024_115602:range. It's probably
cheryl_1_11-06-2024_085602:inspire her. I know, but I'm, I want everybody to like me I, and when we're targeting the inspire her, that was one of the things we did this year is initially we were going to open up the ability to open your own chapter up to. Any women entrepreneur, but we dialed down and we now are really targeting female real estate agents.
colleen_1_11-06-2024_115602:I know it's so hard for you to say it's like you want to, you were going to puke even saying it, she
cheryl_1_11-06-2024_085602:It is so hard for me. I hate the niche.
colleen_1_11-06-2024_115602:That is, it's so important. So, and the other way you think about it is you can say niche, you can say, who's your ideal client, right? I, whenever I meet with people, I, especially other women business owners, because I network with a lot of women business owners, it's my favorite. If I am, if I am a niche, like if I am thinking about who is my ideal client, they are female executives or business owners. somewhere between 35
cheryl_1_11-06-2024_085602:Someone running a business because the executives are running the business. Yeah. Mm
colleen_1_11-06-2024_115602:and you know, everybody's like, Oh, let's have coffee. So I go and have a coffee and I always ask them, who's your ideal client and how can I help you find that person? And not everybody always has that answer, right? And so when you're thinking about this in your business, who is your ideal client? Like who is, if your dream client walked up to you, how would you recognize that they were your dream client? Right? For me, who's my dream client? My dream client is somebody, one who trusts me implicitly, who cares about my opinion. In helping guide them, I guess that's more of it. Who wants my help to guide them? I want them to, be like somebody that I want to hang out with. I want them to be to make decisions quickly. Things like that, right? Like now are all of
cheryl_1_11-06-2024_085602:Sense of humor.
colleen_1_11-06-2024_115602:Do all of my clients check all of those boxes? No. But when you market towards your ideal client. You get the best, right? You get the best of who you want.
cheryl_1_11-06-2024_085602:I'm thinking about when Maria, Mariah Bearer was here and she was talking about I don't like to do garages for organization. She doesn't like to do it. So she's not posting before and afters of garages. Now, is she never going to do a garage? No, she's going to do a garage. If the business comes like you're going to do it, but you're not going to market to that. You're marketing to what you want. I mean, even to dial in our inspire her in our podcast further, and even my real estate clients, the way I'm marketing, I'm marketing people with a sense of humor.
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:If you don't like my fucking sense of humor, we're not going to enjoy working together.
colleen_1_11-06-2024_115602:No.
cheryl_1_11-06-2024_085602:I'm not for you. And I haven't been for everybody this year. I've encountered a handful of situations where I haven't been people's cup of tea, which hurts me deeply in my soul because I want to be loved by everyone, as I've said several times, but. That's fine. That's fine. It's actually one of the benefits of a partnership because if I'm not the right person for you, I still have this person on my team that may be, and that's great because you can work with them and it's still going to benefit my business. So win win. Nope. It
colleen_1_11-06-2024_115602:to myself and to my team we don't want to work with people who don't want to work with us. So I'm never going to force somebody to work with me, which I can't anyway, but I'm never going to convince somebody to work with me. And I think that that is really hard, especially when you're starting your business or when your business is young. And you're, I'm still in the first five years of this business for me. And so sometimes that feels hard. But I know that if I'm working with somebody who doesn't really want to work with me, that is going to be the hardest transaction, client interaction, whatever there is. And I just, it's not worth it. Like when you think about the time and effort and energy of spending that or going out and finding somebody else or attracting somebody else who wants to work with you and spending that time doing that. It's for me, it's worth it to, to, to pass on that. Right. Oh,
cheryl_1_11-06-2024_085602:I want to acknowledge too the scarcity. When business is slow, you will find yourself.
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:of those clients because you're, you've got a scarcity mindset. Like we have to pay the bills. Totally. I have said several times in my career, when I was in insurance and now when I'm in real estate, like one day I cannot wait to like filter even harder than I do right now, like beyond the marketing, I can't wait to say no to business that just isn't going to serve me because you're right. It's not worth it. But in some occasions, though, when you're starting a business and those types of things, like you'll find yourself taking those, but make the mental note that when you start, well, first of all, don't market to those people after you've decided that type of person is not my person. Don't market to those people. And then to make the mental note and when business is abundant, because it will be because we all have an abundance mindset. You guys, there is business coming to you. You're going to grow as big as you want to grow. It's coming. And when you get there, you'll have the opportunity to say no to the type of people you don't want to work with and fucking congratulations.
colleen_1_11-06-2024_115602:I, I,
cheryl_1_11-06-2024_085602:It's like contractors that give no thank you bids. That's what they're doing. They don't want your job. They're going to charge you three times what the job actually should cost because they don't want to do it.
colleen_1_11-06-2024_115602:what,
cheryl_1_11-06-2024_085602:one day we'll all be able to do that.
colleen_1_11-06-2024_115602:that they do that as a contract. We were a contractor and there were times where we said, well, if we're going to work with this client, it has to be worth it.
cheryl_1_11-06-2024_085602:Right.
colleen_1_11-06-2024_115602:I will tell you just anecdotally, when we had our construction business, there was where it felt like we were very lucky and we also were good. So we had an abundance of business and there was one blip where I didn't know where our next project was coming from. And, and we had a, somebody asked us to come out and do a bid. They were referred to us. We kind of knew them through chains of relationships. And it was the first time somebody asked us to negotiate our management fee. Okay. And. Was really, in the, in the quote, it was like, there was a lot of arguing about little bits of pieces, right? Like we used to put placeholders in for finishes, like approximately you're going to spend 300 on this vanity mirror, right? It's just a placeholder. So you have to understand what your total costs are. And it was like, I would never spend 300 on a vanity mirror. I'll just get something at hobby lobby. Bah, blah, blah, blah, blah, blah. And I'm like, okay, cool. It doesn't matter. Those are literally just placeholders. And then she was like, well, I, I want you to reduce your management fee, blah, blah, blah, blah. It was the only time because I felt scarce. I said, okay, we'll reduce it. Whatever we did. And that was the worst client we ever had. And not only did she try to fight us on everything and nickel and dime us on anything, she also bought the fucking 300 mirror. Like I knew she would. Whatever. And
cheryl_1_11-06-2024_085602:We're not holding a grudge. Right.
colleen_1_11-06-2024_115602:So much stuff about that. I've had people say, is there a wiggle room in your, in your commission? And I just say, no, there's not. They either want what I can offer and they want what I can give you. Or they don't. And if they don't, and if they don't see the value in what I provide and what I give, then then I am not for them.
cheryl_1_11-06-2024_085602:You're dodging a bullet.
colleen_1_11-06-2024_115602:A hundred percent, a hundred percent.
cheryl_1_11-06-2024_085602:When we charge our worth, it is more lucrative to us, which allows us to take less clients, which allows us to give each client we have more attention.
colleen_1_11-06-2024_115602:Yeah, absolutely. And better
cheryl_1_11-06-2024_085602:And therefore, like, earning your worth, if you will.
colleen_1_11-06-2024_115602:So, uh,
cheryl_1_11-06-2024_085602:And I'm very upfront to tell clients, like, I will give you my blood, sweat, and tears. You will get, when you are my client, it will be like nothing you've ever experienced. And You'll be grateful that you're working with me. And even now with the buyer agreements, like in California, we're signing the buyer agreement. We're defining our commission. This is new for real estate. That's fine. I've had clients already that are like, okay, well they're only offering X percent on this and you charge X plus half a point. Like, okay, you're totally worth the half a point out of my pocket. Fine. I'll do it.
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:it's not been, it's not been an issue. Once someone spends. Any amount of time with working with me and seeing how detailed and what we do and if We all have a superpower everybody listening here. You're focused on growth You're focused on doing more and better like I promise you you are worth your value Ask for it and knock their fucking socks off
colleen_1_11-06-2024_115602:Yeah, and what I will say to wrap this back up to marketing is that this is also part of your marketing, right? Like when you are giving excellent service and you are giving your authentic self to whatever it is that you're doing That's marketing as well because then this person is going to go out and again, everybody,
cheryl_1_11-06-2024_085602:Sing your praises
colleen_1_11-06-2024_115602:source. So this person's going to go out and say, Oh my God, Oh, you're, you're driving a baby. You're probably gonna need to move soon. Like you need to meet Cheryl because she's going to help you. she's the
cheryl_1_11-06-2024_085602:Right Yep.
colleen_1_11-06-2024_115602:everything that
cheryl_1_11-06-2024_085602:so You Yeah, everything. Sorry, Colleen, I cut you off.
colleen_1_11-06-2024_115602:That's
cheryl_1_11-06-2024_085602:I get so excited. I'm just looking at the ticker here and people are gonna be like, whoa, strong Colleen, you won't shut up today. But I want to make sure that we cover like, okay, so make your plan, have your roadmap, fill the roadmap with things that you authentically enjoy doing and that are speaking to your target market. Print, Your roadmap or keep your roadmap somewhere in front of you. So build this, fill it with things that you are passionate about, that you're authentically enjoy. And then. Have it somewhere in front of you so that you remember to do it. Add it to your task list. However, you're going to do it. Put it on your calendar. Make sure that the things that are on there stay in front of you with enough lead time to execute them so that you actually do it.
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:then
colleen_1_11-06-2024_115602:And make
cheryl_1_11-06-2024_085602:look back at your year and see how much you accomplish. And I bet you're going to see a difference in your business. If you are like very intentional, About what is on here, who you're contacting, why you're contacting them, you're going to, you're going to see growth in your business.
colleen_1_11-06-2024_115602:last tip is put everything on your calendar and also reminders for those things on your calendar.
cheryl_1_11-06-2024_085602:Mm hmm. Mm hmm.
colleen_1_11-06-2024_115602:if you live and die by your calendar, like I do, I have to have the reminders on there to do the things.
cheryl_1_11-06-2024_085602:Mm hmm.
colleen_1_11-06-2024_115602:like task list that's assigned to a date and time. Right. But it's just
cheryl_1_11-06-2024_085602:Right.
colleen_1_11-06-2024_115602:you have to, these are the systems and processes that you have to kind of put in place so that you're, so that you're taking it out of your brain putting it somewhere. And.
cheryl_1_11-06-2024_085602:if you ever intend to scale,
colleen_1_11-06-2024_115602:hmm.
cheryl_1_11-06-2024_085602:having the systems dialed, then I could say to people like, Hey, it's time to build my newsletter. Here is Where I get my content from or here's the content I've already generated this month You know like just have your system in place So if you don't have that then you can't ever scale to a place where you can offload things
colleen_1_11-06-2024_115602:Yeah. just came up, we have our new year's coming up and I think we need to talk about whether we want to do vision to action again, which I think was really, really great. But then I'm also like,
cheryl_1_11-06-2024_085602:Mm hmm
colleen_1_11-06-2024_115602:do a marketing. course, like a
cheryl_1_11-06-2024_085602:planning sesh Mm hmm
colleen_1_11-06-2024_115602:uh, let us email us or text us or DMS and let us know, because might be something cool to do for new years instead of in the place of, or along with, like setting our
cheryl_1_11-06-2024_085602:right, I Really think like this marketing plan should be like a December November thing And then the vision to reality or vision action is like first quarter
colleen_1_11-06-2024_115602:Yeah.
cheryl_1_11-06-2024_085602:Beginning of the year kind of thing. So Colleen and I will look at our calendars and see if we can
colleen_1_11-06-2024_115602:If not, we'll put it on the
cheryl_1_11-06-2024_085602:fit this into our life, because we want to do everything. We want to give you guys everything and there's limited time in our lives.
colleen_1_11-06-2024_115602:If we
cheryl_1_11-06-2024_085602:So,
colleen_1_11-06-2024_115602:year,
cheryl_1_11-06-2024_085602:but
colleen_1_11-06-2024_115602:it on the calendar for next year.
cheryl_1_11-06-2024_085602:absolutely look at that. I know we actually need to build this marketing plan for our, our other businesses.
colleen_1_11-06-2024_115602:I know. Okay.
cheryl_1_11-06-2024_085602:only have it for real estate right now. Thanks for adding to our to do list today, you guys. Keep doing it right? Yeah? Keep going?
colleen_1_11-06-2024_115602:Keep going
cheryl_1_11-06-2024_085602:Alright.
colleen_1_11-06-2024_115602:All
cheryl_1_11-06-2024_085602:Love you guys. Talk to you soon. Bye.
